Award-winning creative and visual communications professional with
30 years of experience in design, brand systems, digital content, editorial storytelling, and integrated communications. Combines hands-on design expertise with creative direction, organized production management, cross-functional collaboration, and the practical use of generative AI.

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Experienced in translating complex information into clear visual experiences, presenting creative recommendations to leadership, mentoring emerging designers, and moving large-scale projects from concept through production.
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AREAS OF EXPERTISE

Creative Direction
Brand Strategy and Visual Systems
Digital and Social Content
Integrated Campaigns
Editorial and Narrative Design
Art Direction
Environmental Graphics
Video Production
Creative Operations
Cross-Functional Project Leadership
Stakeholder Presentations
Mentoring and Constructive Critique
Generative AI Workflows
AI Image Generation and Evaluation

EXPERIENCE

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PSEG Long Island | MAR 2024 - PRESENT

DIGITAL CONTENT CREATOR

Corporate Communications

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Results-driven ass

• Lead creative development for digital, social, internal, and external communications for a major public electric utility, translating complex safety, reliability, customer, and business information into clear visual experiences.

• Manage concurrent creative projects from concept through production, coordinating communications leadership, subject-matter experts, vendors, and cross-functional partners while maintaining brand standards, timelines, and production quality.

• Present creative concepts and recommendations to communications leadership and cross-functional partners, translating stakeholder feedback and operational requirements into cohesive, on-brand work.

• Create connected campaign systems across social media, web, presentations, internal communications, brochures, video assets, environmental graphics, and special projects.

• Use generative AI in day-to-day production for ideation, storyboarding, image creation and refinement, prompt development, and visual quality review. This expands the ability to create scenario-specific content when appropriate stock imagery is unavailable.

• Direct the visual branding of a new corporate facility, applying brand standards across wayfinding signage, wall murals, environmental graphics, fixtures, and other physical touchpoints.

• Develop visual standards and a content framework for an internal digital broadcast display system across company facilities, creating a consistent approach to organization-wide employee communications.

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The State University of New York at Farmingdale College | APR 2014 - MAR 2024

ASSOCIATE CREATIVE DIRECTOR

Marketing & Communications

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• Advanced through Graphic Design Manager, Assistant Creative Director, and Associate Creative Director roles, directing creative strategy across print, digital, web, social, editorial, photography, video, and integrated marketing.

• Guided designers, developers, photographers, videographers, writers, and outside production partners through creative briefs, feedback, approvals, schedules, and delivery on award-winning institutional projects.

• Shaped the visual direction and production of FSCNow magazine and its companion microsite, coordinating editorial content, photography, design, video, web development, and stakeholder review into one connected story.

• Helped lead an award-winning institutional intranet redesign that integrated brand strategy, user experience, accessibility, search engine optimization, content governance, and digital standards across a large organization.

• Presented creative concepts, project rationale, and institutional initiatives to senior leadership, including the College Cabinet, College Council, Executive Committee, President, and campus community.

• Established campaign templates, presentation systems, and visual brand guidance that improved consistency and made production easier across communications.​​

Committees

Public Art Task Force, Tobacco Policy Committee, Accepted Student Day Committee, Commencement Committee, Student Achievement Award for Excellence Committee​

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Ru Jurow Design | MAY 1993 - PRESENT

INDEPENDENT DESIGNER & CREATIVE CONSULTANT​​

• Partner with organizations, businesses, and individual clients to create brand identities, integrated campaigns, digital and print communications, environmental graphics, and audience-focused visual experiences.

• Art direct commercial photography and video, evaluating composition, lighting, styling, talent, and final imagery for alignment with client goals and brand standards.

• Lead projects from discovery and concept development through presentation, production, vendor coordination, installation, and final delivery.

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CREATIVE AI INITIATIVE | 2026 - PRESENT

VIVA | VISUAL AI EVALUATION​

• Developing and refining a structured methodology for evaluating AI-generated and AI-edited visual content using defined categories, severity levels, and written findings.

• Produce evaluation reports and case studies assessing prompt adherence, realism, reference fidelity, visual errors, brand fit, and production readiness.

• Created a Prompt Requirement Audit to identify visually verifiable requirements in complex prompts and reduce missed criteria during evaluation.

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LEADERSHIP, TEACHING, AND MENTORSHIP

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Farmingdale State College | 2024-PRESENT

INDUSTRY CLIENT AND STUDENT MENTOR ANNUAL VOLUNTEER

Visual Communications
 

• Provide weekly critiques and professional guidance as senior students develop comprehensive brand systems spanning identity, websites, apps, signage, apparel, and promotional materials.

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Farmingdale State College | 2024-PRESENT

VISITING PROFESSOR OF GRAPHIC DESIGN

Visual Communications
 

• Taught undergraduate graphic design and typography, established project expectations, evaluated student work, and provided constructive critique in concept development, composition, visual hierarchy, and professional presentation.

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The Sage Colleges | 2001 - DEC 2005

ADJUNCT PROFESSOR OF GRAPHIC DESIGN

Graphic Design
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• Taught undergraduate graphic design courses and guided students through concept development, typography, design principles, project execution, and the presentation of their work.

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SUNY GRAPHIC & MULTIMEDIA DESIGN ADVISORY BOARD

Former Member
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• Contributed professional perspective on curriculum development, industry practices, and the skills expected of emerging designers.​​

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